Learning objective 2:

Compare ways in which organisations use elements of the marketing mix (7PS)to achieveve overal business objectives.
The 7Ps marketing mix: 
  1. Product: Differences between products and services, importance of brands, product development and product lifestyle. 
  2. Price: Pricing context, pricing strategies and tactics. 
  3. Place: Channel management, supply chain management and logistics. 
  4. Promotion: Integrated communication mix and promotional tools. 
  5. People: The different roles of ‘people’ in marketing, including customer interfacing and support personnel. The different skills, attitudes and behaviour of people delivering the product or service to customers. 
  6. Physical evidence: The tangible aspects of service delivery − visual, aural and olfactory elements. 
  7. Process: Systems and processes involved in delivering a consistent service. Different types of processes used to expedite the marketing function. 
Achieving overall business objectives: 
  • The shift from the 4Ps to the 7Ps and the significance of the extended marketing mix.  
  • An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy.

Learning Object 2:

Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives 

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.

LO2 Compare ways in which organisations use elements of the marketing mix (7ps) to achieve overall business objectives 

PART 2:  Assignment Brief and Guidance 

 Task 2 (a) Choose any two organizations (preferably from the same industry in the UK) to compare the ways they have used the marketing mix (7ps) and evaluate how elements of marketing mix are used by these two organisations to achieve their business objectives. 

 Tips: - Select those organization on which facts/figures/information is easily available for comparing and evaluating 7Ps. The business objectives need to clearly mention that you are trying to achieve.