Marketing planning:
- The importance and value of marketing plans.
- The links between marketing plans, marketing objectives and marketing strategies.
- Evaluating and monitoring marketing plans using appropriate control and evaluation techniques such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis.
Structure and development of marketing plans:
- Market segmentation and target market selection.
- Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures.
Learning
Object 3:
Develop
and evaluate a basic marketing plan.
P4: Produce and evaluate a basic
marketing plan for the chosen organisation.
M4: Produce a detailed, coherent
evidence-based marketing plan for an organisation.
LO3 Develop and evaluate a basic marketing plan
PART 2 (b) : Assignment Brief and Guidance
Task 2 (b) You need to create a detailed strategic marketing plan by using the marketing mix to achieve the business objectives stipulated in 2(a).
Tips: Task 2 (b) is a continuation of task 2 (a), hence you do not need to produce the marketing mix again rather incorporate the 7Ps in your marketing plan. Ensure that you produce a detailed, coherent evidence-based marketing plan for an organisation. You must also develop your plan to ensure that you evaluate the suitability of the marketing plan.
