Unit.2: Marketing Essentials

This BTEC level 4 unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Index

  • Weblog
  • Online line Resources
  • Work sheets
  • Unit 2: Specification
  • 2020 Assignment brief
  • Lesson Plan - Week 4

Index

  • Saturday's - Weblogs
  • Wednesday's - weblogs
  • Home Page
  • Learning object 1
  • Learning object 2
  • Learning object 3

Lecturer notes


Topic 1:  Creating and Capturing Customer Value

Topic 2:  Partnering to build Customer relationships

Topic 3:  Analysing the Marketing Environment

Topic 4:  Business Markets and Business Buyer Behaviour

Topic 5:  Pricing Strategies: Understanding and Capturing Customer Value (Marketing Mix)

Topic 6:  Products, Services and Brands: Building Customer Value
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Today agenda

  • Calendar
  • Chapter 1
  • LO2
  • Marketing strategy
  • Power poins #
  • Power Point 2
  • Student Guidance
  • Table of content
  • Turn-it-in (UK)
  • WS: 9.2.1
  • WS: 9.2.2
  • WS: 9.2.3
  • WS: 9.2.4

Past Lessons

  • 1 Page: Marketing Plan
  • AIDA
  • Blog
  • Chinese
  • Personal Plan
  • Public relations

Study skills

  • Command verbs

Teacher Only

  • Market Report 1
  • Market Report 2
  • Assignment (A)
  • Assignment (B)
  • Tutor's blog (P.1)

Learning outcome 3

  • Marketing Plan 1
  • 6 Step Marketing Plan
  • !0 Step marketing Plan
  • Marketing Strategy
  • DH MS

Marketing (2012) E-Book

  • CIM 1 Marketing Essential

Marketing: E-book: CIM Assessment Workbook.

  • Professional Certificate in Marketing, [unit 1-4]

Unit 2 Resources

  • Power point slides

Recommended Resources

  • BRASSINGTON, F. and PETTITT, S. (2012) Essentials of Marketing. 3rd Ed. Harlow: Pearson.
  • GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business Briefings). London: Palgrave Macmillan.
  • JOBBER, D. and CHADWICK, F. (2012) Principles and Practice of Marketing. 7th Ed. Maidenhead: McGraw-Hill.
  • KOTLER, P. and ARMSTRONG, G. (2013) Principles of Marketing. London: Prentice Hall.
  • MCDONALD, M. and WILSON, H. (2011) Marketing Plans: How to Prepare Them, How to Use Them. 7th Ed. Chichester: John Riley and Sons.

Links:

This unit links to the following related units:

Unit 1: Business and the Business Environment

Unit 22: Product and Service Development

Unit 23: Integrated Marketing Communications

Unit 37: Consumer Behaviour and Insight

Unit 40: International Marketing


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Mr David Hilton MBA, MA (ODE), PGCE, QTLS, ADTLLS, MSET and Production Engineer
Profile: ......... A level seven graduate with over 20 years' experience in the spheres of Production and Quality Assurance Engineering. Also, a former Co. Director with over 10 years’ track record of business success in the service sector. Currently a Business Lecturer / Grade 1: Maths Lecturer and Learning Technologist with over 15 years’ experience of applying Traditional and Blended learning solutions within the FE (Further Education) and HE (Higher Educational) environments.
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