Worksheets

Worksheet	Description
9.1.1	Promotional activity
9.1.2	Different types of advertising
9.1.3	Personal selling and sales promotions
9.1.4	Public relations
9.1.5	Direct marketing: Case study
9.1.6	Sponsorship
9.1.7	Communicating corporate image: Case: McCain
9.1.8	AIDA
9.2.1	The role of promotion within the marketing mix
9.2.2	Price and place in promotion
9.2.3	The role of packaging in promotion
9.2.4	The role of packaging in promotion
9.3.1	Media planning activity
9.3.2	Types of media
9.3.3	Media selection
9.4.1	Yummy Fudgey Fudge Cake advertising campaign
9.4.2	Yummy Fudgey Fudge Cake storyboard