LO.1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
1.1: Definitions and the marketing concept:
- Definitions of marketing and the nature of marketing.
- The development of the marketing concept, including current and future trends.
- How the external environment influences and impacts upon marketing activity.
1.2: The role of marketing:
- The structure and operations of marketing departments.
- Overview of marketing processes that include analysis, strategic planning and the marketing mix.
- The different roles of marketing within both a B2C and B2B context.
- Marketing as a business function.
- The different roles of business units and the interrelationships between these functional units and marketing.
Explain the role of marketing and how it interrelates with other functional units of an organisation.
P1: Explain the key roles and responsibilities of the marketing function for the chosen organisation.
P2: Explain how roles and responsibilities of marketing relate to the wider organisational context for the chosen scenario.
M1: Analyse the roles and responsibilities of marketing in the context of the marketing environment.
M2: Analyse the significance of interrelationships between marketing and other functional units of an organisation.
D1: Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
Part 1: Scenario and activity
LO1 Explain the role of marketing and how it relates with other functional units of an organisation
Task1 Prepare a PowerPoint Presentation with speaker notes analysing the role of marketing function and critically analysing interrelationship of the marketing function with other functional units of a contemporary organization of your choice (preferably an organisation that you are working or has worked for).
Tips: - Use 12 to 15 slides for your presentation.
Speaker notes must be used to achieve the learning outcome.
"Marketing is not only much broader than selling, but it also is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise." Peter Drucker. Further read: https://www.marketingteacher.com/marketing-and-functions/
Part 1: Scenario and activity
LO1 Explain the role of marketing and how it relates with other functional units of an organisation
Task1 Prepare a PowerPoint Presentation with speaker notes analysing the role of marketing function and critically analysing interrelationship of the marketing function with other functional units of a contemporary organization of your choice (preferably an organisation that you are working or has worked for).
Tips: - Use 12 to 15 slides for your presentation.
Speaker notes must be used to achieve the learning outcome.
"Marketing is not only much broader than selling, but it also is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise." Peter Drucker. Further read: https://www.marketingteacher.com/marketing-and-functions/
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