Unit.2: Marketing Essentials

This BTEC level 4 unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Index

  • Weblog
  • Online line Resources
  • Work sheets
  • Unit 2: Specification
  • 2020 Assignment brief
  • Lesson Plan - Week 4

Index

  • Saturday's - Weblogs
  • Wednesday's - weblogs
  • Home Page
  • Learning object 1
  • Learning object 2
  • Learning object 3

Students: Jan 20 - T1G6A - 10:00 - 17:00

No.
First Name
Surname
1
Hassan
Ahmed
2
Ana-Maria
Anghel
3
Iwona
Bielecka
4
Andreea
Campean
5
Ioana-Laura
Cristea
6
Andreea-Oana
Dascalu
7
Adelina-Florentina
Diaconeasa
8
Mihai-Daniel
Diaconeasa
9
Carol
Fraier
10
Grigore-Ioan
Gog
11
Trajche
Iliev
12
Georgiana-Leona
Ionita
13
Daniela
Lincan
14
Simona-Iuliana
Manescu
15
Anamaria-Viorica
Melnic
16
Alexandru
Mocanu
17
Saleem
Mohamed
18
Ioneta-Viviana
Norocea
19
Kinga-Renata
Osz
20
Oana-Renate
Pavia
21
Mala
Pawar
22
Binny
Suri
23
Abuukar
Yuusuf
24
Marian
Zanfir

Stefania
Zanfir
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Today agenda

  • Calendar
  • Chapter 1
  • LO2
  • Marketing strategy
  • Power poins #
  • Power Point 2
  • Student Guidance
  • Table of content
  • Turn-it-in (UK)
  • WS: 9.2.1
  • WS: 9.2.2
  • WS: 9.2.3
  • WS: 9.2.4

Past Lessons

  • 1 Page: Marketing Plan
  • AIDA
  • Blog
  • Chinese
  • Personal Plan
  • Public relations

Study skills

  • Command verbs

Teacher Only

  • Market Report 1
  • Market Report 2
  • Assignment (A)
  • Assignment (B)
  • Tutor's blog (P.1)

Learning outcome 3

  • Marketing Plan 1
  • 6 Step Marketing Plan
  • !0 Step marketing Plan
  • Marketing Strategy
  • DH MS

Marketing (2012) E-Book

  • CIM 1 Marketing Essential

Marketing: E-book: CIM Assessment Workbook.

  • Professional Certificate in Marketing, [unit 1-4]

Unit 2 Resources

  • Power point slides

Recommended Resources

  • BRASSINGTON, F. and PETTITT, S. (2012) Essentials of Marketing. 3rd Ed. Harlow: Pearson.
  • GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business Briefings). London: Palgrave Macmillan.
  • JOBBER, D. and CHADWICK, F. (2012) Principles and Practice of Marketing. 7th Ed. Maidenhead: McGraw-Hill.
  • KOTLER, P. and ARMSTRONG, G. (2013) Principles of Marketing. London: Prentice Hall.
  • MCDONALD, M. and WILSON, H. (2011) Marketing Plans: How to Prepare Them, How to Use Them. 7th Ed. Chichester: John Riley and Sons.

Links:

This unit links to the following related units:

Unit 1: Business and the Business Environment

Unit 22: Product and Service Development

Unit 23: Integrated Marketing Communications

Unit 37: Consumer Behaviour and Insight

Unit 40: International Marketing


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